White Ribbon Alliance UK works to transform sexual and reproductive healthcare, emphasising the wellbeing and human rights of all women, girls, trans, and non-binary individuals. We prioritise the eradication of gender-based violence and the promotion of gender equity through people-led movements. We push for advancements in trauma-informed care, safeguarding mental and physical wellbeing, and promoting policy reforms to protect vulnerable members of society.
ABOUT US
White Ribbon Alliance UK (WRA UK) is dedicated to transforming sexual and reproductive healthcare by centring wellbeing, human rights, and equity. Our mission is to eradicate gender-based violence and ensure trauma-informed, culturally sensitive care is accessible to all, especially those marginalised by race, ethnicity, disability, gender identity, age, and socioeconomic status
Central to our approach is our Ask Listen Act (ALA) methodology, a community-driven model focused on actively seeking and listening to the voices of affected populations and taking strategic action based on their lived experiences. This approach ensures that all our initiatives are rooted in genuine, community-defined needs and priorities.
WRA UK work to reduce harm and inequity in sexual and reproductive health through advancements in trauma-informed care, safeguarding mental and physical wellbeing, improving access to gynaecological and maternity care, sex education, and advocating for policy reforms. Our advocacy targets systemic changes, such as embedding trauma-informed practices within NHS maternity services and influencing maternal mental health policies.
Through evidence-based education, strategic partnerships, and community-driven advocacy, we empower individuals, communities, and healthcare providers to create lasting, equitable improvements in maternity care. Central to our work is amplifying the voices of those most impacted by healthcare inequities, ensuring they are at the forefront of driving meaningful change.
HOW WE WORK
Leveraging our Ask Listen Act change methodology, the following tactics are used to deliver our strategy:
Campaigning: Awareness-raising, marketing, protesting, and otherwise involving the public by mobilising their support on a particular issue, or to influence public attitudes, including activities aimed at ensuring that an existing law is observed.
Advocacy: Securing support for, or opposition to, a change in the law or government or local authority policy, which would generally be considered as political in nature by the public.
Creating resources: Unbiased information based upon quantitative and qualitative research which is delivered in print, digital, video, and/or audio formats.
Providing education: Training, consultation, workshops, mentorship, and community and peer support services.
Partnerships: Working with communities,organisation, and individuals with whom the charity can create strategic or tactical alliances to advance progress in creating change in SRHR.
EXAMPLES OF OUR WORK
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Free From Harm
Free From Harm raises awareness of the need to eliminate violence and minimise trauma in the perinatal period, by highlighting the structural inequalities that enable these harms to occur. It also helps midwives to recognise when their own human rights are not being upheld and understand how this impacts them and the care they are able to give.
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Ethical Assisted Conception Hub (EACH)
Our Ethical Assisted Conception Hub (EACH) serves as an unbiased, research-based information and education resource aimed at supporting donor-conceived people, donors, suarogates, and recipient parents considering or going through assisted conception in the UK.
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What Women Want
The What Women Want campaign asked 1.3 million women and girls about their top priority for their own reproductive and maternal health, listened deeply to their needs and aspirations and acted by mobilizing women, communities, and advocates to bring demands to local decision-makers—turning What Women Want into What Women Won.
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Respectful Maternity Care Charter
The Respectful Maternity Care Charter addresses the issue of disrespect and abuse toward women and newborns who are utilizing maternal and newborn care services and provides a platform for improvement. The charter specifically delineates how human rights are implicated in the context of pregnancy and childbirth and affirms the basic inalienable rights of women and newborns.
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Safer Beginnings
Improving maternal outcomes, and addressing the safety of women and their babies, is one of the most important challenges facing maternity systems today. Safer Beginnings was an 18 month programme of work delivered by White Ribbon Alliance UK in partnership with Best Beginnings and funded by the Department of Culture, Media and Sport through the 2021-2022 TamponTax Fund.
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March with Midwives
The University of Central Lancashire (UCLan) is integral to the SBSL programme, leading rigorous research and data analysis to ensure interventions are grounded in robust evidence. Their extensive experience in community engagement, particularly with marginalised communities, will ensure the programme is culturally sensitive and effectively meets the needs of those most at risk. UCLan’s role in driving evidence-based strategies will be crucial in both the design and execution of our interventions.
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